Single-page websites: the one page wonder!
Single-page websites are smart sites that have been adapted to contain all your information in one page on the web. For example the URL that you visit will be the one and only space where you will be directed to from search engines. Many single-page websites are purposefully created without the need to click to navigate. Instead the user can scroll up and down taking in information at their own speed.
This means that single-page websites usually contain quite concise information. The user should be offered all of the information they need but not be bombarded by information overload. Your information should be easy to navigate, with crisp design however it shouldn’t be a case of style over substance – give users the information they need!
Therefore you must design a single-page website with the user in mind. Not only the user, but the multiple device user. One-page designs often translate beautifully across all devices, but it is important to make design amendments if device usability is important for your site. Fortunately the design structure is quite flexible meaning the single-page technique has been used to design websites for campaigns, businesses, brands, ecommerce, one time events and any other sites that don’t necessarily need to contain pages and pages of information.
Conclusion : Single-page websites are ‘simple, straightforward designs combined with a great story and visceral interactions that propel site visitors along a single path towards that final goal.’